The National Buying Group for Independent

Greeting Card and Gift Retailers

Marketing Activity...
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Each year Cardgains continues to develop and operates several marketing initiatives for the benefit of the members and suppliers.

Trade Shows...

Members are invited to attend the Cardgains trade show where up to 50 suppliers exhibit their product.  Historically the marketing team held the shows at sports stadiums, including Old Trafford, City of Manchester Stadium, Reebok Stadium, Ibrox Stadium, Celtic Park, Twickenham and Hampden Park, to name but a few!

Spring & Autumn Fairs...

As well as Cardgains own show, The Cardgains Village is now a regular feature at Spring and Autumn Fairs. The Village plays host to up to 30 Cardgains suppliers making it even easier for retailers to see their product and launches. Cardgains Village is now a firm favourite with both members and suppliers.

Newsletters...

Every month Cardgains produces a newsletter offering suppliers the opportunity to communicate with members showing product releases, updates and exclusive offers. The newsletter also aims to keep members abreast of news items and announcements.
With the ever-increasing shift of product mix in members’ stores, Cardgains also produces regular Gift Supplements throughout the year.

Goodie Bag...

The Cardgains Goodie Bag is legendary in the industry. It comprises of a bag in a box full of product and samples from suppliers. For the last 100 members who may not have made it to a show, it’s a great way of browsing through at their leisure, seeing products first hand, before contacting sales reps for a visit.

whats-hot@cardgains.co.uk...

As well as the monthly newsletter, Cardgains operates the ‘whats hot’ email promotion initiative. This gives suppliers the medium to send out promotions, clearance lines and special offers to members in between the newsletter issues. It’s a great way to communicate quickly and effectively with the less techno phobic members!

Cardgains Charity Sponsorship...

Each year Cardgains chooses a different charity to support and since the first event in 1999, has raised over £120,000 through various sponsored events including golf days, bike rides, raffles and hikes, including Ben Nevis, the Lyke Wake Walk, Thames Trundle and the Three Peaks.

Previous charities helped include The British Heart Foundation, Cystic Fibrosis Trust, NSPCC, Multiple Sclerosis, Barnados, When you wish upon a Star, Leukaemia Research, Macmillan Cancer Relief, Kids Kidney Research and Kidscape.